This weekend’s Super Bowl showdown between the New York Giants and the New England Patriots promises to be a physically brutal game for the men involved. Luckily, however, thanks to the folks from Deckers Corporation in Goleta, the players’ feet will be on the receiving end of some much-needed pampering both pre- and post-game. Part of a larger marketing effort during the Super Bowl festivities, Deckers delivered a pair of cozy, casual, and toe-loving Ugg boots late last week to each and every Patriot and Giant as they readied for this Sunday’s showdown in Indianapolis.
New England Patriots Quarterback Tom Brady in an advertisement from the Ugg for Men campaign
Click to enlarge photo
New England Patriots Quarterback Tom Brady in an advertisement from the Ugg for Men campaign
Ugg boots (now owned by Deckers) first became popular in the 1980s as a foot-friendly, post-surf shoe born in Australia. The soft, fuzzy inside coupled with a durable yet soft sheepskin outside was an instant hit with surfers and their feet. As the years have gone by, the Ugg, which now comes in a prolific array of shapes and sizes and designs, has become more popular with fashion-conscious females than gnarled-toed waveriders. While this evolution has equaled massive growth and profit for the Deckers in recent years, it is one that, according to CEO Angel Martinez, the company has designs on changing, and this year’s Super Bowl is just one step in that process. “We wanted to give men permission to wear Ugg again,” explained Martinez in an interview late last year. “And who better to do that than Super Bowl Champion and MVP quarterback Tom Brady.”
Of course Brady, who will be seeking his 4th Super Bowl ring this weekend, is the starting QB for the Patriots, a team that is seeking a unique sort of revenge against the Giants. (The G-Men ended Brady and the Patriot’s quest for a perfect season four years ago with an improbable last minute win in Super Bowl XLII). The California native, who is married to supermodel Gisele Bundchen, has been the centerpiece for Ugg’s new campaign targeting men since the start of this year’s NFL season. His Ugg-wearing likeness has been on billboards in LA, Boston, and New York, and he starred in Ugg’s (and Deckers’) first TV commercial which aired during the Pat’s season opener in Miami during Monday Night Football.
Besides gifting Ugg boots to players and coaches as part of the Super Bowl festivities, Deckers also plans to provide product to on-air ESPN personalities, guests of Late Night with Jimmy Fallon, as well as radio personalities broadcasting from outside the stadium. Ugg for Men is also sponsoring the NFL Honors Lounge, a VIP portion of this Friday night’s NFL awards ceremony honoring the plays and players from this past football season.
Tuesday, January 31, 2012
Is a school's ban on Ugg boots reasonable?
A junior high school in Pennsylvania has banned open top boots, such as Ugg boots, from the classroom after students were caught repeatedly hiding cellphones in them.
Is a school ban on Ugg boots reasonable? (iStock)Pottstown Middle School has a strict ban on cellphones in school. Students are allowed to bring them onto school property, but must turn them off and keep them in their lockers during school hours.
But the school has "been experiencing problems with some students wearing open top boots and carrying items in their boots that are prohibited in school," Principal Gail Cooper wrote in a letter to parents.
While the letter doesn't specifically mention what items were causing problems, John Armato, director of community relations for the school district, told the Pottstown Mercury the main problem was students hiding cellphones in their trendy shin-high Ugg boots.
The school dress code already required students to wear uniforms and leave their winter coats and hats in their lockers.
After the Mercury story was picked up by the Associated Press, the Mercury's Facebook page filled with comments, many ridiculing the new rule.
"Just take them (cell phones) when they have them in class, give them a detention and be done with it," posted Jeni Alexander. "Making up 100 silly rules to deal with something that is inevitable is like swimming upstream."
But others defended the school.
"The majority of these comments just reinforces the reason for 'silly' rules to be made at school; the parents do not parent," Alyce Musser posted. "Who cares if you think a rule is silly? It is still a rule and your child should abide by them."
Do you think the ban on Ugg boots and other open boots is reasonable? Let us know what you think.
Is a school ban on Ugg boots reasonable? (iStock)Pottstown Middle School has a strict ban on cellphones in school. Students are allowed to bring them onto school property, but must turn them off and keep them in their lockers during school hours.
But the school has "been experiencing problems with some students wearing open top boots and carrying items in their boots that are prohibited in school," Principal Gail Cooper wrote in a letter to parents.
While the letter doesn't specifically mention what items were causing problems, John Armato, director of community relations for the school district, told the Pottstown Mercury the main problem was students hiding cellphones in their trendy shin-high Ugg boots.
The school dress code already required students to wear uniforms and leave their winter coats and hats in their lockers.
After the Mercury story was picked up by the Associated Press, the Mercury's Facebook page filled with comments, many ridiculing the new rule.
"Just take them (cell phones) when they have them in class, give them a detention and be done with it," posted Jeni Alexander. "Making up 100 silly rules to deal with something that is inevitable is like swimming upstream."
But others defended the school.
"The majority of these comments just reinforces the reason for 'silly' rules to be made at school; the parents do not parent," Alyce Musser posted. "Who cares if you think a rule is silly? It is still a rule and your child should abide by them."
Do you think the ban on Ugg boots and other open boots is reasonable? Let us know what you think.
Ugg boots given; given boot
Diane Alter – AHN News Reporter
Boston, MA, United States (AHN) – New England is going to the Super Bowl in Indianapolis this Sunday where they will face the New York Giants in what is expected to be one of the most watched games in TV history, and one of the best displays of some football in some time.
In a congratulatory gesture, Patriots’s quarterback Tom Brady gave each player on the team a pair of Ugg boots.
This is the second time the generous Brady, who endorses the footwear, gave the boots to his fellow teammates.
Meanwhile, the cult-like, sheepskin, fur-lined and comfy boots have been given the boot at Pottsdown Middle School outside Philadelphia.
Principal Gail M. Cooper said the boots (and their less expensive imitators) have become the hiding place of choice for cellphones and other gadgets that are not supposed to be brought to class.
Some fashionistas consider Uggs just plain ugly; others can’t get enough of them, even wearing the warm footwear year-round.
While Brady and the Patriots will be sporting them as they head to the Super Bowl, some middle school kids will have to leave them at home.
Boston, MA, United States (AHN) – New England is going to the Super Bowl in Indianapolis this Sunday where they will face the New York Giants in what is expected to be one of the most watched games in TV history, and one of the best displays of some football in some time.
In a congratulatory gesture, Patriots’s quarterback Tom Brady gave each player on the team a pair of Ugg boots.
This is the second time the generous Brady, who endorses the footwear, gave the boots to his fellow teammates.
Meanwhile, the cult-like, sheepskin, fur-lined and comfy boots have been given the boot at Pottsdown Middle School outside Philadelphia.
Principal Gail M. Cooper said the boots (and their less expensive imitators) have become the hiding place of choice for cellphones and other gadgets that are not supposed to be brought to class.
Some fashionistas consider Uggs just plain ugly; others can’t get enough of them, even wearing the warm footwear year-round.
While Brady and the Patriots will be sporting them as they head to the Super Bowl, some middle school kids will have to leave them at home.
American School Bans Ugg Shoes to curb contraband
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Pottstown - A ban on Ugg boots began this week at Pottstown Middle School in Pennsylvania in what school officials say is an effort to limit cellphone use during classroom hours.
The ban was instituted by Principal Gail Cooper who said, “we have been experiencing problems with some students wearing open-top boots and carrying items in them that are prohibited,” reports The Mercury.
The ban includes Ugg's and applies to all outdoor, open-top footwear, similar in construction to the Australian Ugg boot.
Fashion conscious students will still be allowed to wear the boots to school, but will be required to remove them once they arrive.
In a letter sent home to parents from Cooper, the Principal said, “Students may continue to wear outdoor boots to and from school to protect them from cold, snow and ice but need to change into a pair of sneakers or shoes before entering homeroom. Students may also continue to wear lace up, tight at the ankle, boots, shoes and high top sneakers."
The letter from the school Principal did not specify the type of contraband the school is seeking to curb. News reports say students are using the open-top boots as a place to conceal cellphones and other personal electronic devices, as well as food.
According to the school’s handbook, students may bring cell phones to school but they “must be turned off “ and “kept in the student’s locker between 7:55 a.m. and 2:30 p.m, reports The Mercury.
Students who are caught violating the policy face confiscation of the device, after school detention, suspension from school and risk losing their eligibility for extra-curricular activities.
The ban by the Principal has been met with mixed reaction on The Mercury Facebook wall. Some parents and students who are upset by the ban and want to continue wearing the popular boot have threatened litigation.
Gail Beasley, a parent who supported the ban said, "the rude and ignorant children got what they deserved. Those kids ought to be glad that's all she's banning."
Read more: http://www.digitaljournal.com/article/318740#ixzz1l3OIvhVm
Pottstown - A ban on Ugg boots began this week at Pottstown Middle School in Pennsylvania in what school officials say is an effort to limit cellphone use during classroom hours.
The ban was instituted by Principal Gail Cooper who said, “we have been experiencing problems with some students wearing open-top boots and carrying items in them that are prohibited,” reports The Mercury.
The ban includes Ugg's and applies to all outdoor, open-top footwear, similar in construction to the Australian Ugg boot.
Fashion conscious students will still be allowed to wear the boots to school, but will be required to remove them once they arrive.
In a letter sent home to parents from Cooper, the Principal said, “Students may continue to wear outdoor boots to and from school to protect them from cold, snow and ice but need to change into a pair of sneakers or shoes before entering homeroom. Students may also continue to wear lace up, tight at the ankle, boots, shoes and high top sneakers."
The letter from the school Principal did not specify the type of contraband the school is seeking to curb. News reports say students are using the open-top boots as a place to conceal cellphones and other personal electronic devices, as well as food.
According to the school’s handbook, students may bring cell phones to school but they “must be turned off “ and “kept in the student’s locker between 7:55 a.m. and 2:30 p.m, reports The Mercury.
Students who are caught violating the policy face confiscation of the device, after school detention, suspension from school and risk losing their eligibility for extra-curricular activities.
The ban by the Principal has been met with mixed reaction on The Mercury Facebook wall. Some parents and students who are upset by the ban and want to continue wearing the popular boot have threatened litigation.
Gail Beasley, a parent who supported the ban said, "the rude and ignorant children got what they deserved. Those kids ought to be glad that's all she's banning."
Read more: http://www.digitaljournal.com/article/318740#ixzz1l3OIvhVm
Saturday, January 28, 2012
The great UGGs mystery
FOXBORO – UGGs boxes lay littered in the Patriots locker room, a seemingly nice gesture by their quarterback.
Or was it?
Everyone – including some players – assumed Tom Brady, the male spokesman behind the cozy sheepskin boots had purchased pairs of the dark brown UGG Stoneman boots for each player.
"That's Tom, man," wide receiver Deion Branch said when asked if Brady
Or was it?
Everyone – including some players – assumed Tom Brady, the male spokesman behind the cozy sheepskin boots had purchased pairs of the dark brown UGG Stoneman boots for each player.
"That's Tom, man," wide receiver Deion Branch said when asked if Brady
Uggs Cause Chlamydia & Other Misguided Claims About Sheepskin Boots
Sometimes a snide remark or joke veers down a totally mistaken path. A writer at Richmond, Va.-based RVA magazine is finding himself at the end of that unfortunate road, as his snarky column about Uggs comes under fire.
Now we have our issues with Uggs (or at least the way they look -- they feel like Heaven on your feet) as much as the next fashion-savvy girls. But we would pause before suggesting that Ugg boot wearers are inclined to contract STDs.
That's what writer Britt Sebastian did in a column we're sure was intended to be funny but, well, wasn't. Jezebel snapped a screenshot before the post was taken down. The intro went something like this:
I will henceforth dissect the anatomy of an UGG boot through a measurement system I have been developing for years. I call it the (patent-pending) "Scale of Whoredom." If you've owned or worn any pair of these boots, you should probably be in line at your local Planned Parenthood right now waiting to get tested.
It gets worse, as the author suggests that anyone who has "been with" (sexually, we presume) a girl who's recently worn Ugg boots, "you have chlamydia."
Beyond our recommendation not to take medical advice from journalists, we'd offer another tip: if you're going to insult an article of clothing, just insult the item itself and not the wearer. Even if you do include this disclaimer:
DISCLAIMER: The views expressed in this article are the author's own and do not reflect RVA Magazine editorial policy (that goes double for this particular article). Additionally, they are presented for humorous purposes, so don't take this shit too seriously
Now we have our issues with Uggs (or at least the way they look -- they feel like Heaven on your feet) as much as the next fashion-savvy girls. But we would pause before suggesting that Ugg boot wearers are inclined to contract STDs.
That's what writer Britt Sebastian did in a column we're sure was intended to be funny but, well, wasn't. Jezebel snapped a screenshot before the post was taken down. The intro went something like this:
I will henceforth dissect the anatomy of an UGG boot through a measurement system I have been developing for years. I call it the (patent-pending) "Scale of Whoredom." If you've owned or worn any pair of these boots, you should probably be in line at your local Planned Parenthood right now waiting to get tested.
It gets worse, as the author suggests that anyone who has "been with" (sexually, we presume) a girl who's recently worn Ugg boots, "you have chlamydia."
Beyond our recommendation not to take medical advice from journalists, we'd offer another tip: if you're going to insult an article of clothing, just insult the item itself and not the wearer. Even if you do include this disclaimer:
DISCLAIMER: The views expressed in this article are the author's own and do not reflect RVA Magazine editorial policy (that goes double for this particular article). Additionally, they are presented for humorous purposes, so don't take this shit too seriously
Heard on the Field
Team Brady: All for One and UGGs for All
Enlarge Image
Associated Press
New England Patriots quarterback Tom Brady
To congratulate his teammates for making the Super Bowl, Patriots quarterback Tom Brady gave each player on the team a pair of UGG boots this week, according to members of the club. It marked the second time this season he gave the boots to his fellow teammates. "Tom is a very generous man," Patriots special-teams player Matthew Slater said, while laughing, Friday. Brady endorses the footwear brand. The team is set to leave for Indianapolis—the site of the Super Bowl—Sunday.
—Chris Herring
It's Not the Millrose, but It's Still the Garden
Olympic medalist Bernard Lagat is an eight-time mile champion at Madison Square Garden, but when he races the event Saturday, it will be the first time he'll do so at the U.S. Open track-and-field meet. The inaugural event fills an athletics void vacated by the Millrose Games which, after more than a century at the Garden, moves uptown to the Armory next month. Lagat bypassed his chance for another Wanamaker Mile title to compete downtown, where he said he'll sharpen his speed before focusing on the 5,000 meters for the London Olympics.
Associated Press
U.S. runner Bernard Lagat, center
Also slated to run is U.S. Olympic hurdler Lolo Jones, who returns to competition after spinal surgery last summer. The uncertainty surrounding track's future at the Garden spurred Jones' decision to run the U.S. Open, she said, adding, "I've never raced here before, and I've always wanted to
Enlarge Image
Associated Press
New England Patriots quarterback Tom Brady
To congratulate his teammates for making the Super Bowl, Patriots quarterback Tom Brady gave each player on the team a pair of UGG boots this week, according to members of the club. It marked the second time this season he gave the boots to his fellow teammates. "Tom is a very generous man," Patriots special-teams player Matthew Slater said, while laughing, Friday. Brady endorses the footwear brand. The team is set to leave for Indianapolis—the site of the Super Bowl—Sunday.
—Chris Herring
It's Not the Millrose, but It's Still the Garden
Olympic medalist Bernard Lagat is an eight-time mile champion at Madison Square Garden, but when he races the event Saturday, it will be the first time he'll do so at the U.S. Open track-and-field meet. The inaugural event fills an athletics void vacated by the Millrose Games which, after more than a century at the Garden, moves uptown to the Armory next month. Lagat bypassed his chance for another Wanamaker Mile title to compete downtown, where he said he'll sharpen his speed before focusing on the 5,000 meters for the London Olympics.
Associated Press
U.S. runner Bernard Lagat, center
Also slated to run is U.S. Olympic hurdler Lolo Jones, who returns to competition after spinal surgery last summer. The uncertainty surrounding track's future at the Garden spurred Jones' decision to run the U.S. Open, she said, adding, "I've never raced here before, and I've always wanted to
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